Adventure Tours Australia has today unveiled a fresh new look, symbolising a new phase for the award winning company.
The makeover features a contemporary new logo and updated brand style guide, and will introduce three unique new touring styles to the Adventure Tours range.
The new branding was rolled out online yesterday (Tuesday) at www.adventuretours.com.au, and other mediums will follow suit over the coming months.
"The new logo and branding has been designed to incorporate elements of the old logo and styling, combined with a modern twist for 2011 and beyond," Marketing Manager Monica Baker says.
"The addition of the Australian map outline has streamlined the logo, enabling the destination to be instantly recognisable in a fast paced competitive market."
New look Adventure Tours brochures will be released to international travel agents from mid December, in time for the 2012 travel season. Domestic brochures will follow in the new year.
The 2012 brochures will feature three unique tour styles - Budget 'no-frills', Explorer 'traditional style' and Safari 'premium touring' designed to reflect growing market needs and greater traveller choice as part of the corporate rebrand.
"We are thrilled to finally reveal our new logo and brand style to the market after months of hard work and planning. The update will capture the essence of our core business and reflect our market," Group Sales Manager David Thomson says.
All retail and operational signage, vehicle livery and guide uniforms will transition into the new style over the following months.